Content Marketing

Blog and content marketing info for agents and brokers

Online Performance Study

The 2018 Online Performance Study: A Podcast With The Authors

Last month, the REAL Trends Technology and Digital Marketing team released the 2018 Online Performance Study (OPS). Listen to… Play in new window | DownloadSubscribe: Android | RSS

Adapt or Die: 3 Skills Every Realtor Needs in 2018

“It is not necessary to change. Survival is not mandatory.”…

Is Snapchat Too Trendy for Your Brokerage?

Snapchat is a without a doubt a trendy social media tool and a favorite with…

Social Media Platforms Ranked!

With so many social media platforms out there, big and…

Are You Making Your Customers Feel Special?

Three Ways Customer Success Builds Extreme Engagement with Your Brand

Are You Making Your Customers Feel Special?   Membership Economy expert Robbie Kellman Baxter says…

5 Real Estate Marketing Channels You Should Try

By: Alexa Lemzy Real estate agents who adopt new communication tools can have more success engaging customers and increasing their exposure. From…

How To Incorporate Social Media Into Your Holiday Marketing Plan

The holiday season is quickly approaching. Halloween is just around the corner. While fall and winter may not be…

Avoid These 3 Scary Marketing and Tech Mistakes

Marketing & Tech Broker: Avoid These 3 Scary Mistakes Are you in a candy (well, tech!) coma after being…

How To Implement A Successful Social Media and Content Strategy

From editorial calendars to using content in various publications, Heather Flack, director of marketing with ERA Grizzard Real…


Video Rock Stars: An Interview with Michael Phelan

  In the REAL Trends 2017 Website Rankings, the brokerage with the best overall video strategy was Asheville, North Carolina-based… Play in new window | DownloadSubscribe: Android | RSS

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