Digital Marketing

Advice and trends for developing paid marketing campaigns

bank of america

Bank of America Becomes Latest Big Bank To Go Digital

Report Finds Homebuyers Ready and Waiting for “NextGen” Tools; More Comfortable With a Digital Mortgage Than…

What’s An Average Advertising and Marketing Spend?

Trends from the REAL Trends Brokerage Benchmark report Operating a profitable real estate brokerage business is simple—spend less than what…

cold calling

RIP Cold Calling: Better Ways to Reach and Convert Prospects

“The persuasion of a friend is a strong thing.” Homer We need a moment of silence, please. There’s been a…

Online Performance Study

The 2018 Online Performance Study: A Podcast With The Authors

Last month, the REAL Trends Technology and Digital Marketing team released the 2018 Online Performance Study (OPS). Listen to… Play in new window | DownloadSubscribe: Android | RSS

Century 21

Century 21 Real Estate Unveils Rebranding Campaign

New Brand Identity Brings to Life the CENTURY 21® Brand’s New Mission: Defy Mediocrity and Deliver Extraordinary Experiences Century 21…

BENCHMARKING: Brokerage Below-The-Line Spend

How does your firm compare to your competitor’s firms? Our highly sought-after REAL Trends Brokerage Benchmark report is an incredibly… Play in new window | DownloadSubscribe: Android | RSS

How to Spend Your Digital Marketing Dollars This Year

Digital marketing goals to boost your bang for your buck. A start of a new year brings new business…

The Top 25 Worst Passwords of 2017

ATTENTION: If your password is still 1234’ or password, continue reading, and please for the…

Is Snapchat Too Trendy for Your Brokerage?

Snapchat is a without a doubt a trendy social media tool and a favorite with…

Using Google Alerts

If you seem to always miss the latest and greatest industry news it’s time to create a Google alert. Want…

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